Mohsen Yeganeh's Behet Ghol Midam (I Promise You) may well be the most popular Persian music video on YouTube, with more than 273 million views at time of writing.
The live 2016 performance is indeed hauntingly beautiful.
Yeganeh rose to fame in his native Iran more than a decade ago, when he began uploading unplugged renditions of popular Persian pop and rock songs, often performed solo with just his guitar. His raw vocal style and sincere delivery, distinctive and soulful, resonated with younger audiences who saw his blend of traditional Persian music with catchy modern elements as emotionally authentic.
Over time, Yeganeh transitioned from covers to releasing original songs about love, longing, and emotional struggle.
Now a songwriter in his own right, Mohsin Yeganeh has collaborated with other notable Iranian artists, such as Reza Yazdani, Kaveh Yaghmaei, and Sirvan Khosravi.
Further reading